×
99
Fashion Jobs
SHISEIDO
Manager - Talent Management, Human Resources
Permanent · Hong Kong
SHISEIDO
Senior Manager - Marketing, Shiseido And Drunk Elephant
Permanent · Hong Kong
PUMA
Specialist, IT Service Delivery
Permanent · Hong Kong
AESOP
Digital Project Manager, Asia
Permanent · Hong Kong
SHISEIDO
Senior Officer/Officer - Business Planning, Nars And Bare Minerals
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Demand And Operations Planning, Ipsa
Permanent · Hong Kong
PUMA
Garment Technician
Permanent · Hong Kong
PUMA
Senior Manager Technical Material Apparel
Permanent · Hong Kong
SHISEIDO
Manager - Retail Experience And Operations, Nars
Permanent · Hong Kong
SHISEIDO
Manager - Marketing, Shiseido Fragrance Division And dg Beauty
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Senior Manager, Finance And Accounts
Permanent · Hong Kong
PUMA
Junior Developer Fabric Apparel
Permanent · Hong Kong
AESOP
Head of Finance, Asia
Permanent · Hong Kong
H&M
Sales Advisor Full Time-又一城店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-尖沙咀新港中心店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-沙田新城市廣場店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-荃灣廣場店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-觀塘Apm店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-銅鑼灣恆隆中心店
Permanent · HONG KONG
H&M
Sales Advisor Part Time-太古城中心店
Permanent · HONG KONG
By
AFP-Relaxnews
Published
Jan 14, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Kylian Mbappé, fashion's new rising star?

By
AFP-Relaxnews
Published
Jan 14, 2022

At just 23 years old, Kylian Mbappé is in the sights of many fashion brands, who dream of signing him up as their new ambassador. The house of Dior has already won the favors of the French soccer star, as well as the Oakley brand, which puts the striker center stage in its new campaign channeling themes of merit, hard work and determination.



The love affair between soccer and fashion is nothing new, but in recent months, it seems to have taken on a new dimension. From Lionel Messi to Cristiano Ronaldo to David Beckham, the stars of the game -- true sources of inspiration for the younger generation -- first embraced the world of sportswear before making a place for themselves in fashion and then in the luxury sector. But Kylian Mbappé, with an outstanding record of achievement at his tender age, and with growing influence, is entering the world of fashion icons through the front door.

In 2018, it was the Swiss watchmaker Hublot that made Kylian Mbappé its new ambassador, opting for the first time for an active player. It was a status that allowed the young prodigy to partake in a historic meeting with one of his idols, Pele, in the heart of Paris. As world champion, French champion, and Champions League finalist, it didn't take long for the giants of fashion and luxury to approach one of the most coveted sportsmen of all time.

Back in December, it was the luxury brand Dior that chose Kylian Mbappé as its new global ambassador. The Paris Saint-Germain striker now lends his image to Dior Homme creations, as well as to the Sauvage fragrance. A masterstroke for the brand's marketing. Barely a month later, it's the eyewear brand Oakley that is hitting hard, signing up the famous soccer star for its new campaign, focused on values shared with Kylian, including determination and hard work.

With tens of millions of followers on social media, including more than 60 million on Instagram, Kylian Mbappé is well on his way to becoming an icon in the highly exclusive fashion industry. There's no doubt that other brands are now working behind the scenes to secure the services of the French wunderkind.




 

Copyright © 2022 AFP-Relaxnews. All rights reserved.