Kenzo launches new 'Kenzo World Power' fragrance

The Kenzo fashion house is adding a new fragrance to its "Kenzo World" line, channeling femininity, empowerment and freedom. The scent is also partly inspired by the graphic codes of the label's wider fashion universe, and by the latest collection from Carol Lim and Humberto Leon. 

"Kenzo World Power" is the latest addition to the "Kenzo World" fragrance line. This new-gen oriental scent is designed to celebrate the originality, confidence and audacity of the modern woman, whose many facets contribute to her strength. This innovative Eau de Parfum stands out with its total absence of floral notes, which is rare in the fragrance world.

Developed by perfumer Jérôme Di Marino, the fragrance is billed as modern and bold, centered around a salty tonka bean note, giving this oriental scent a totally addictive quality. In fact, Kenzo evokes a genderless aromatic accord, giving the fragrance all its power, underscored by sea salt crystals and almondy tonka bean.

The bottle once again takes the form of the iconic Kenzo eye but gains a new look for summer, directly inspired by the fashion label's broader universe. The cap gets a new translucent finish, while the body of the bottle is finished in a sunny yellow shade, nodding to the brand's latest ready-to-wear collection.

The "Kenzo World Power" Eau de Parfum is out this summer priced €59 for 30ml and €104 for 75ml.