KVD Beauty names Paris Jackson as new brand face

By

Benjamin Fitzgerald

Published
Apr 8, 2022

KVD Beauty announced on Wednesday the appointment of Paris Jackson as the cosmetics firm's new brand ambassador, coinciding with a campaign promoting its new Tattoo Pencil Liner.

The campaign, shot by ​photographer Tyrell Hampton and styled by Danyul Brown, sees Jackson donning the San Francisco-based company's new Tattoo Pencil Liner, in a full-makeup look applied by KVD Beauty global veritas artistry ambassador, Anthony Nguyen. 

The partnership also sees Jackson, daughter of the late popstar Michael Jackson, make her beauty industry debut. An artist in her own right, Jackson is a musician and model, having graced the covers on several international magazines.

​"Paris exemplifies so much of what KVD Beauty stands for - kindness, discovery, and individuality, to name a few," said Tara Loftis, KVD Beauty global vice president of marketing and PR.

"As graceful as she is beautiful, we are so excited to be partnering with such an inspiring, powerful woman as our new brand ambassador and the face of Tattoo Pencil Liner. We know this partnership will be a great success, and there's no one we'd rather work with than Paris for this exciting journey."

The 10-shade Tattoo Pencil Liner i​s a long-wear gel eyeliner featuring high-impact pigment with a bold matte finish. The versatile pencil is waterproof, transfer resistant, and fade resistant for all day wear on the lid or waterline.

Like all KVD Beauty products, the liner is 100% vegan and cruelty-free. Retailing for $22, the liner is launching with 10 shades and will be available online at KVDVeganBeauty.com, and in store and online at Sephora.com on April 11, 2022, as well as in-stores and online at Ulta Beauty on June 10, 2022.