×
71
Fashion Jobs
CONNECTEDGROUP LTD
Senior Manager, Corporate Real Estate And fm (Apac - hk Based)
Permanent · HONG KONG
I.T.
Business Analyst - Warehouse (Sap - Wms)
Permanent · Hong Kong
PUMA
Business Analyst (Digitalization Project)
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Finance / Accounting Manager - Apac Tax
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
E-Commerce Manager
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Head of Brand Management - Home Products
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Buyer - Luxury Home Furniture
Permanent · Hong Kong
CONNECTEDGROUP LTD
Senior Manager, Corporate Real Estate And fm (Apac - hk Based)
Permanent · HONG KONG
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Administration Coordinator
Permanent · BIRMINGHAM
EASTWOOD CONSULTANTS LIMITED
Regional Digital Marketing Manager, Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Accounting Manager - Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Administration Manager, Retail
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Assistant HR Manager, c&b
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant / Marketing Manager - Mnc
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Planner - Global Mnc Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Buying Manager
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Finance Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Marketing Manager - Base China
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Accounting Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Merchandising Manager - Luxury Menswear
Permanent · Hong Kong
ESTÉE LAUDER
Vice President, Marketing, Estee Lauder, Asia Pacific
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Finance Manager - Retail Group
Permanent · Hong Kong

JOOR links with London Fashion Week and Premium for virtual shows

Published
May 27, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Digital wholesale platform JOOR said on Wednesday that it will power the marquee upcoming summer fashion industry events London Fashion Week next month and Premium Berlin in July, as well as a number of autumn fashion events.


Christopher Kane - Spring-Summer2020 - Womenswear - Londres - © PixelFormula


It will “create unique landing environments for each show for brands to showcase and retailers to shop collections,” it said.

The LFW event takes place at the same time as the physical LFW Men’s had been scheduled (June 12-14). “It was incredibly important that we find a way at London Fashion Week to assist our brands, especially small and emerging ones, in this unusual time,” said Caroline Rush, British Fashion Council chief executive. “The access JOOR is providing will allow our members to continue their business relationships so they are well prepared for the recovery.” 

Meanwhile, Premium’s managing partner Anita Tillmann said: “We already had digital components to our shows with our app, which was successfully integrated into JOOR last year. The next logical move for us was to consolidate all our digital tools with JOOR Passport in order to achieve a seamless experience for our customers both on and offline. 

“Considering the current circumstances, this transformation became even more important. Digital is a huge opportunity for brands and buyers to remain capable and maintain international business.” 

As mentioned, the specific product these events will be using is JOOR Passport, which is “intended for the current market conditions of restricted travel as well as the post-pandemic era when physical events resume,” JOOR said. 

We’re told it centralises the trade show and fashion week experience “by creating a one-stop-shop for users: one place to upload data, one website to visit, one app to download, and one comprehensive experience. By digitising the interaction between brands and retailers, it enables a 365 day per year marketplace where retailers discover new styles and designers, and brands generate more connections”.

The company said it means brands can upload their seasonal lookbooks to unique profile pages and showcase their styles in virtual showrooms. 

And brands that have created images using its exclusive partnership with ORB360 “will be able to offer retailers 360 degree images that communicate every product detail for an enhanced shopping experience”.

And there are plans to continue this tech approach once the trade show and runway calendars start to get back to normal. The firm said that it will take an omnichannel approach. “The Passport mobile app will allow brands and retailers to manage their connections and appointments and place orders at these events,” it explained. “Retailers will use the universal app for all shows. Data stored in the app is carried from one event to the next to make planning and reconnecting easier than ever before.”

Copyright © 2020 FashionNetwork.com All rights reserved.