Jack Wolfskin appoints Matthew Jung as general manager China

By

Benjamin Fitzgerald

Published
Feb 8, 2022

German performance apparel and footwear company Jack Wolfskin has appointed Matthew Jung as its new general manager China, effective February 9. Jung succeeds Karen Chang, who will leave the company in March 2022.

In his role as China GM, Jung will be responsible for implementing Jack Wolfskin's new strategic brand direction dubbed, "We Live to Discover”, and will be tasked with developing the European company's omnichannel strategy in China, a market it first entered in 2008. He will also continue to further develop the organisation’s operations and drive further growth, and will report to Jack Wolfskin CEO, Richard Collier.according to a press release.

Jung, an American who has served in executive roles in the Asian Pacific market for nearly 25 years, joins Jack Wolfskin from Converse, where he has worked in the U.S. footwear firm's Asia region since 2016, serving the last two-and-a-half years as vice president/general manager for Converse Asia. Prior to that, he spent six years as a senior brand director at Nike Greater China and marketing director at Nike Taiwan.

​“With many years of experience in the sporting goods industry in the Asia Pacific region, Matthew has a deep understanding of the Chinese market,” said Joe Flannery, executive vice president, Apparel and Soft Goods at Callaway Golf, Jack Wolfskin’s parent company.

“He has a strong track record and invaluable experience in leading international teams and successfully positioning global brands in Asia. We have high expectations for this market and are confident that Matthew will help Jack Wolfskin achieve its potential by building on the momentum that Karen produced for the brand over the past several years. We commend her and wish her continued success."

Globally, Jack Wolfskin products are currently available in more than 490 Jack Wolfskin stores and at over 4,000 points of sale.