299
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Jul 19, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

JD Williams marks relaunch with new campaign

Published
Jul 19, 2021

Following earlier news that Amanda Holden and Davina McCall had become ambassadors for N Brown’s JD Williams brand, the company has now unveiled its relaunch campaign starring the pair.


 



The brand has positioned itself as a destination for shoppers to find products that fit all aspects of their lives and personalities as it said women like to find enriching experiences. This means that while fashion has a big part to play, other products are in there too, such as lawn mowers, luggage and exercise equipment.

The new Womankind campaign's video and still images, devised by creative agency ODD, show the pair as far from ordinary women in daywear, evening wear and workout clothing as Holden shows off her trim figure and McCall highlights her fitness. 

The tone is definitely aspirational rather than the ‘accept your flaws’ approach that’s a favourite of many companies at present.

And it’s also very different to the more down-to-earth fashion-focused spots that were previously fronted by celebrity ambassador Lorraine Kelly.

McCall said: “I’m so, so happy to be partnering with JD Williams alongside my longstanding mate, Amanda. I feel like I am entering a really lovely phase in my life. I feel more confident than ever, I feel comfortable in my own skin and I’ve stopped caring what people think. Being a grown woman means taking life by the horns and going for what you want. It’s really great to be working with a brand who embodies that attitude too.”

Meanwhile, Holden added: “I’ve always seen fashion as ageless and we’re living in an era where we can take risks and be more ourselves. I make bold but classic choices when I go shopping and wear what suits my figure, but most importantly what makes me feel confident. This last year has surely shown us all that life is too short to care what other people think.”

Copyright © 2024 FashionNetwork.com All rights reserved.