299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Nov 6, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Ivanka Trump in bottom 10 brands for consumer perception in the US

Published
Nov 6, 2017

A YouGov BrandIndex study revealed the Ivanka Trump brand ranks in the bottom 10 for consumer perception out of 1,600 brands studied over the past six months.



The study asked Americans their opinions on 1,600 brands based on stories from the news. Not surprisingly, Republicans said they had generally positive opinions on Ivanka Trump, while Democrats had mainly heard negative news about the brand.

Interestingly however, Democrats also responded that they have been hearing increasingly positive news about the Ivanka Trump brand which is marginally improving their perception. The change coincided with the publication of Trump's book, "Women Who Work." Republicans, conversely, have shown a slight decline in their perception of the brand's value.

While Ivanka Trump stepped away from her brand to work in the White House, her namesake brand has been under fire. The brand's factories abroad reportedly had some of the worst labor conditions in the world and, in the US, the Ivanka Trump brand has faced multiple intellectual property lawsuits. It recently settled one over trademarked fabric but is still actively defending itself against Aquazzura.

YouGov BrandIndex also studied the Trump Hotel brand which also came in among the bottom 10 for consumer perception. The brand fell far behind other luxury hotel competitors including Omni Hotels and Ritz-Carlton for quality, value and satisfaction.

YouGov BrandIndex studied consumer perceptions of Americans age 18 and older to complete the study. Each study polls 2.5 million Americans. For 2017, Old Navy was perceived to be the most positive retail clothing brand in the US, while Kohl's came in second. Dove got the top spot for personal care and Amazon beat out Costco for top discount retail brand.

Copyright © 2024 FashionNetwork.com All rights reserved.