297
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Translated by
Nicola Mira
Published
Nov 23, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Italian label N°21 changes childrenswear partner

Translated by
Nicola Mira
Published
Nov 23, 2018

Italian designer Alessandro Dell’Acqua wants to speed up his brand’s expansion, and has a new partner for the children's line of his N°21 ready-to-wear label. The line will now be produced and distributed under licence by Brave Kid, the childrenswear company of Italian fashion group OTB, led by Diesel’s founder Renzo Rosso. Brave Kid already has in its portfolio the children's lines for Diesel, Dsquared2, John Galliano, Marni and Trussardi.


Alessandro Dell'Acqua has reassigned the production and distribution licence of its children's collections - N°21


N°21 Kids was launched in 2015 and was licensed to Italian high-end childrenswear specialist Grant. The latter is now experiencing difficulties, and last month it filed for a preventive composition procedure, to enable the company to stay afloat.

N°21’s new deal with Brave Kid “will last for five years, and is renewable for another five, starting with the Autumn/Winter 2019-20 season. It licences to Brave Kid the development, production and exclusive worldwide distribution of N°21’s apparel and accessories collections for young boys and girls aged 4 to 14,” the two partners stated in a press release.

With the new licensee, the distribution of N°21 Kids will change entirely. While previously it was only sold via a series of multibrand retailers, it will also become available for the first time at the label’s five flagship stores, in Milan, Tokyo, Hong Kong, Beijing and Seoul. The line’s wholesale distribution will be managed from Brave Kid’s Milan showroom, via a network of agents and distributors.

The deal comes at an especially busy time for Alessandro Dell’Acqua, who is also the creative director of womenswear for Rochas. On November 20, Dell’Acqua opened his label’s own commercial showroom within Garage 21, N°21’s imposing headquarters, inaugurated last year at 26 via Archimede in Milan, where the label shows. From the current season, N°21’s collections will be commercialised at that address, and no longer at the Riccardo Grassi showroom.

Italian fashion group Gilmar (Iceberg) has a 30% stake in N°21, as well as producing under licence its men’s and women’s ready-to-wear lines. N°21 now features three womenswear collections per year: a main collection, a pre-collection and a so-called transitional line, a sort of pre-pre-collection first launched exactly a year ago. It now includes 25 looks, and its deliveries are brought forward to November for the Spring/Summer and April-May for the winter period.

N° 21 is also pushing ahead with international expansion, and last October it inaugurated its largest flagship store in the world, in Seoul. In addition to five directly owned monobrand stores, the label is distributed via fifteen shop-in-shops in department stores and over 600 multibrand clients. Besides the ready-to-wear collections, N° 21 also has an internally developed accessories line. In 2016, the label’s revenue was €52 million.

Copyright © 2024 FashionNetwork.com All rights reserved.