Isabel Marant launches online store dedicated to second-hand fashion
Isabel Marant has converted to circular fashion. Along with numerous other brands, including Benetton and Orchestra recently, the French ready-to-wear brand has launched an e-commerce platform for second-hand items, named ‘Isabel Marant Vintage.’ People who donate their used pieces to the site will be issued with a voucher and all proceeds from the venture will to go the designer’s charitable fund.
The objective for Isabel Marant, a brand which says it has “always offered timeless wardrobe, made up of clothes designed to last,” is to offer its garments a second life.
“At the heart of the brand’s philosophy and values is what its designer calls the ecology of clothing; this is a social manifesto for more sustainable fashion,” said the brand in a statement.
The website isabelmarant-vintage.com launched on June 18 and is designed to be clear and easy to access to facilitate the process of donations. “No product sheet to fill out, no photo to take,” proclaims the brand on its new portal. "People can simply send their products as-is to the business, which will then select and repackage them to offer them for sale again.”
As soon as the used clothing is sent in and validated by the brand’s quality experts, the seller is given a voucher which they can use towards the brand’s latest products or on Isabel Marant Vintage to find pieces from past collections. To accompany the site’s launch in France, the brand is also offering surprise bags, priced at €145 ($173.03), which contain five items such as belts, t-shirts, small leather goods, and tote bags.
As part of the brand’s sustainable approach, the brand has specified that all proceeds from the new initiative “will be donated to the Isabel Marant fund, which has the objective of consistently committing to women’s education and supporting crafts in indigenous communities.”
The giants of fashion e-commerce have also adopted this type of format, focused on the second-hand market which is increasingly popular amongst younger generations of consumers. Following Zalando and Farfetch, Mytheresa recently joined forces with Vestiaire Collective and LVMH recently launched Nona Source, a site dedicated to unsold stock.
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