Interparfums signs licensing agreement with Agent Provocateur

By

Sarah Ahssen

Published
Jul 31, 2013

Interparfums has expanded its portfolio with the addition of the Agent Provocateur fragrance license, for the creation, production and distribution of the British lingerie brand’s fragrance, effective August 1. The first fragrance to come from the agreement is expected to be released in 2014.

Founded in 1994 then taken over by 3i in 2007, Agent Provocateur launched its first fragrance in 2001 under a license with Selective Beauty switching to a licensing agreement with Designer Parfums. Agent Provocateur products are currently sold at 80 points of sale across 30 countries.