Ice-Watch and BMW sign a deal

By

Bruno Joly

Published
Mar 8, 2013

Beligan brand Ice-Watch has signed a deal with BMW motor sports. This is not the first time that watch-maker has teamed up with the sporting industry. Ice-Watch ambassadors include French swimmer Florent Manaudou and Beligian cyclist Philippe Gilbert.

The deal has two sides. First is a BMW motor sport inspired collection, due to release in May, which features classic and chic designs. The second is a sponsorship agreement whereby Ice-Watch will be a premium sponsor at the 2013 DTM (Deutsch Tourenwagen Master), which has 10 legs, six in Germany and the others in Russia, UK, Austria and Holland.