Hurr launches first OOH campaign in London commuter hotspots

By

Sandra Halliday

Published
May 9, 2023

As one of the major fashion rental platforms, Hurr is used to blazing a trail for the industry. But now it’s blazing a trail for itself with its very first out-of-home (OOH) marketing campaign.

The launch of the campaign is a testament to the ever-higher profile of the fashion rental sector with such a campaign having been very unlikely just a few years ago because rental just didn’t have the critical mass a big OOH drive requires.

The company said it’s a “seminal moment” for it as it brings its latest marketing creative to life across major London commuter hotspots (those locations also being a sign of the larger number of people finally commuting regularly post-pandemic). 

It added that the platform’s “dynamic and playful approach to luxury fashion rental now has its biggest audience yet, introducing rental into the mainstream”.

The imagery in the campaign is fashion-led and undeniably eye-catching as it aims to “encourage rental as an alternative consumption model that is accessible, innovative, and trend-defying”.

The photos were shot by Paul Perelka with models Aida and Lily-Juno styled by Caitlin Moriarty.

Hurr was founded 2018 by CEO Victoria Prew with a model that comprises peer-to-peer rental, a pre-owned fashion marketplace and rental in links with more than 100 brands. 

It has also had a permanent space in Selfridges since 2020 and was the first rental platform to achieve certified B Corp status in 2022.