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Hugo Boss names Heiko Schäfer new COO, publishes mixed 2019 results

Translated by
Nicola Mira
Published
Mar 6, 2020
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German fashion group Hugo Boss has recently announced the appointment of Heiko Schäfer as its new COO. Schäfer has also joined the executive committee of the Metzingen-based fashion group, and is in charge of sourcing, manufacturing, product development, operations and sustainability.


Heiko Schäfer, the new COO of Hugo Boss - DR


In 2016, Schäfer was appointed general manager of German fashion label Tom Tailor, which he joined a year before as COO. He began his business career in 2002 as a consultant with Boston Consulting Group, and then joined Adidas, where he became senior vice-president in charge of operations.
 
Hugo Boss has also published its latest analytical results for the 2019 financial year. At constant exchange rates, its revenue grew by 2%, reaching €2.9 billion. Hugo Boss has clearly reaped the rewards for its investments on e-tail, focused on its own e-shop and on vendor partners. The group's total online sales grew 35% last year, reaching €151 million.

However, operating income declined by 4%, down to €333 million, and net income also slumped, down 10% to €212 million, due to higher operating costs.

Last year, Hugo Boss sales in the Asia-Pacific region increased by 5% at constant exchange rates, reaching €438 million. Mainland China recorded an even better sales performance, growing in double figures. Hugo Boss currently operates 150 monobrand stores between mainland China, Hong Kong and Macao. The impact of the coronavirus epidemic is however threatening to cause a major shortfall in sales for Hugo Boss, as half of its stores in China are currently closed.

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