298
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Jun 18, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Honey Birdette opens second US store with San Diego debut

Published
Jun 18, 2019

Australian lingerie retailer Honey Birdette is adding to its US presence and has opened its second American store on the ground level at the Westfield UTC mall in San Diego, California.


Honey Birdette



The new location has been designed in line with the brand’s overall retro-modern luxe approach, although the company tweaks the concept to fit each particular location.

The San Diego store features an ornate gold tiled arch and an individually cut Italian glass mirrored store front. Inside, redesigned brass product displays “offer a more intimate feel and interactivity.” Meanwhile the salon comes with two private dressing rooms that are fitted with press-for-champagne buttons and custom-made whisky bar carts “to ensure a VIP experience for every customer.”

It’s an experiential approach that has helped the brand make an impact both in its domestic Australian market and in the UK. 

MD and founder Eloise Monaghan said: “We are focused on creating individual design concepts for all of our future boutiques and each footprint will have its own unique element. Some might have a champagne bar for example, a private salon in one, a stage in another or a catwalk”. 

The label is known for its fast product drops and actually releases a new capsule collection every week of the year. But it said customers who visit the Westfield UTC boutique will be the first to discover its limited-edition rose gold, rope and leather ‘sex swing’. Displayed within the salon, it’s not yet available at any other brand boutiques. 

The 13-year-old company now has 57 stores across Australia and first went international in 2016 with a Covent Garden, London, debut. It currently has three shops in Britain and opened its first US boutique at Westfield Century City in late 2018.

Copyright © 2024 FashionNetwork.com All rights reserved.