Herschel Supply taps Casio for first-ever watch drop

By

Jennifer Braun

Published
Oct 9, 2019

Herschel Supply is teaming up with Japan-based company Casio G-Shock for its first foray into the watch market, set to launch October 10. 

 
Dubbed the Herschel G-Lide, the company’s first timepiece reimagines G-Shock's signature GLX5600 model, borrowing elements from its traditional colourway and utility through its military inspired design.
 
It is outfitted with a durable matte army green resin case and band and Gun Metal IP buckle, and a Yellow face with mineral glass highlighted by auto electroluminescent (EL) backlight technology with afterglow functionality. 

Meanwhile, a dark green screen-printed Herschel Supply logo and HSCO First Watch Division branding can be found on the band. 
 
Finally, referencing the DIY mottos and designs soldiers would engrave onto their lighters, the watch is engraved with the phrase “You can surf later”. 
 
“You can surf later” is an engraving that was found on a now iconic Zippo lighter of an American soldier. The lighter was customized with words of inspiration to transform his lighter into a talisman of sorts to help him get through his tour of duty. We used that commitment as inspiration along with utility military design and applied them to all aspects and details of our Casio G-Shock collaboration,” explained Jamie Cormack, co-founder of Herschel Supply.
 
“This 'first watch' is for the dedicated bunch on dawn patrol surf sessions that balance their daily lives with what drives them.”
 
The limited-edition Herschel G-Lide watch will retail for $150 and will be available on www.herschel.com, www.gshock.com, and select global Herschel and G‐Shock retailers including G-Shock Soho.