Henry Poole celebrates Range Rover anniversary with exclusive partnership

By

Barbara Santamaria

Published
Aug 28, 2020

British car maker Land Rover has enlisted the help of Henry Poole & Co, one of Savile Row’s founding tailors, to celebrate 50 years of Range Rover.

Together with the prestigious London tailor, Gerry McGovern, Land Rover’s chief creative officer, designed a unique fabric inspired by the exterior paint colours of the original 1970 Range Rover. Tuscan Blue, Bahama Gold and Davos White have been combined to create a new twist on the classic dog-tooth check fabric.

The resulting creation, woven in Somerset by cloth manufacturer Fox Brothers & Co Ltd, will be used to make 50 bespoke jackets, available exclusively from Henry Poole & Co.

Exclusivity is part of Land Rover’s plan to celebrate the original luxury SUV. In addition to the lambswool fabric, the company is launching a limited-edition Range Rover Fifty, which will be limited to 1,970 units globally. 

Land Rover's Gerry McGovern, explained: “Both Henry Poole and Range Rover have a unique heritage and the ability to create highly desirable products. The exclusivity of both the Henry Poole jacket and the Range Rover Fifty edition make it a rarity which is something that appeals to both Henry Poole and Range Rover customers.”

Simon Cundey, Henry Poole & Co managing director, added: “The Range Rover x Henry Poole & Co collaboration works so well as both brands have traditional roots, yet with a modern approach that offers the very best in quality and luxury.”

The Range Rover fabric is one of a number of options customers can choose from at Henry Poole’s atelier in Savile Row. The brand is known for being the inventor of the dinner suit and it continues to be one of London’s leading tailors.