Havaianas branches out into ready-to-wear

The Havaianas brand, which is known all over the world for its rubber flip-flops, has opened a new chapter in its history with the launch of its first ready-to-wear collection for the 2020 spring-season. 

Flip-flops, beach sliders, sandals, sneakers... Over the years, Havaianas has considerably expanded its range of rubber-soled summer shoes. But the brand has now embarked in a new direction for the 2020 spring-summer season with the presentation of its very first ready-to-wear collection for men and women, which is mainly composed of beachwear.

Not surprisingly, this first collection launched in Europe is inspired by the Brazilian style so dear to Havaianas, which emphasizes vibrant colors and comfort as do the brand's flip-flops.

The collection consists of a wide selection of swimsuits, pool shorts, T-shirts (in short, fitted, and oversize styles), dresses, shorts, and jumpsuits. Note that some of the designs in the ready-to-wear collection perfectly match those of Havaianas flip-flop models.

Havaianas is already selling a selection of these beachwear pieces in its online store.