Hanesbrands increases growth thanks to the acquisition of Maidenform and Dim

By

Anaïs Lerévérend

Published
Feb 2, 2015

The growth in revenue recorded by the Hanesbrands group in 2014 is only logical. With the acquisition of Maidenform at the end of 2013 followed by Dim Brand Apparel at the end of August 2014, the sales perimeter expanded accordingly. Annual revenue, for the financial year closed on 3 January, thus went up to 5.32 billion dollars, or 4.3 billion pounds.

Growth equivalent to the sales generated by the new brands. Indeed, Maidenform contributed 492 million dollars (328 million pounds) in global revenue in 2014, while Dim Brand Apparel brought in 261 million dollars (174 million pounds) over the last four months.

While global sales, excluding acquisitions, seem to have remained relatively stable, the operating result has clearly progressed. Thanks to the new synergies found between the different manufacturing, logistics and innovation structures, Hanesbrands had its operational result climb 28% to 567 million dollars (377 million pounds). Net profits increased by 22.4%, reaching 405 million dollars (369 million pounds).

Moreover, the American group has announced its objectives for 2015. Now that the integration of Maidenform is complete, the focus turns to Dim, which will be the new vector for growth in terms of revenue. The group estimates the number at around 9%, with similar growth, at least for the operational result.