297
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Jul 21, 2021
Download
Download the article
Print
Text size

Haircare back in focus, sales soar post-lockdown says GfK

Published
Jul 21, 2021

No longer confined to their homes, post-lockdown consumers are back spending on haircare as they return to work and enjoy more social activities, according to a report by GfK Market Insights.


Photo: Pexels


Volume sales of hairdryers and styling products have markedly risen compared to the same time last year, it said.

For hairdryers, sales volume is up 7.4% for year-to-date. In the same timeframe the cost of hairdryers has increased 21.7%, but this doesn’t seem to be deterring consumers. 

The number of sales made online has grown 30.7% for hairdryers and 8.5% for styling products, with consumers willing to pay a premium, such as buying products with ionic technology, noted Kelly Whitwick, UK Retail Lead for Market Insights, GfK. She also said supply shortages has seen prices rise over 20%. 

Looking at hair stylers, unit sales growth is 15.3% year-on-year, although prices have dropped 5.9% with Whitwick noting a falling price “underlines the importance of innovation in the small domestic appliance market.”

Haircare was a weak category for most of last year and into the start of 2021 as consumers, not allowed to socialise or go into work, also felt no need to do their hair quite as often as usual.

Copyright © 2024 FashionNetwork.com All rights reserved.

Tags :
Beauty
Hair
Retail