H&M unveils largest UK store at Westfield Stratford City

By

Barbara Santamaria

Published
May 5, 2017

H&M has opened its largest store in the UK and Ireland, a 5,070 sq mt multi-storey space at Westfield shopping centre in Stratford, London. The new flagship is also one of the largest in H&M’s global portfolio.

To open the megastore, H&M relocated its existing shop in the mall and extended its sales area to house an expanded product offering. The result is a 3-level flagship stocking the full spectrum of H&M fashion concepts, including Ladieswear, Menswear, Divided and Kids.

Additionally, the latest trends in homeware and make-up are showcased in dedicated areas for the brand’s Home and Beauty ranges.

“H&M are delighted to be expanding in Westfield Stratford City,” commented UK country manager Carlos Duarte. “The new store is not only the largest in the UK & IE, it is also one of H&M’s largest global flagships. This gives us an exciting opportunity to showcase our entire fashion offering to both new and existing customers.”

Other brands with a presence at Westfield Stratford City include River Island, Topshop, Missguided, Next, John Lewis, Victoria’s Secret and Urban Outfitters. Zara has also recently opened an upsized store at the East London mall.

H&M has more than 260 stores in the UK, and other stores with a dedicated Beauty and Home offering include Covent Garden and Oxford Street.