Gym King launches collab with Alex Bowen

By

Nigel TAYLOR

Published
Oct 1, 2021

UK athleisure brand Gym King has collaborated with model and Love Island contestant Alex Bowen to launch a new performance collection.

Gym King, which now has the financial support of retail giant JD Sports Fashion after a multi-million-pound investment in July, has just launched the six-piece limited edition ‘Gym King x ABX’ range.

It offers key styling “that reflects Alex’s everyday gym wear and features his own thumbprint design within the artwork to create a unique DNA-inspired range”.

Bowen, who appeared in in Gym King’s first-ever campaign shoot in 2015, has collaborated on numerous social media campaigns with the brand since leaving the Love Island villa. 

And of his latest connection, Bowen said: “I wanted to create a design with my own stamp on it. I wanted to create a design that people know is mine”.

The range includes the ABX DNA quarter-zip funnel, Stern vest, poly tee, Raglan tee, shorts and joggers, while combining some of Gym King’s best-selling performance silhouettes such as drop sleeve vests, muscle-fit T-shirts and knit-panel shorts.

Bowen added: “A lot of fitness brands create clothing that doesn't accentuate your body, but we’ve carefully considered the textures, fit and fabric”.

There line is available from 1 October, in sizes XS-XXL, on the retailer’s website.