Gucci teams up with Harry Styles on collection launch

By

Jennifer Braun

Published
Jun 21, 2022

Gucci’s creative director, Alessandro Michele, and British singer-songwriter and actor, Harry Styles, are coming together for the launch of an exclusive collection. 

Dubbed 'Gucci Ha Ha Ha', a play on the initials of ‘Harry’ and ‘Alessandro,’ and the familiar sound of laughter, the collection was inspired by the duo’s friendship and journey.

“Harry has an incredible sense of fashion,” said Michele. "Observing his ability to combine items of clothing in a way that is out of the ordinary compared to the required standards of taste and common sense and the homogenization of appearance, I came to understand that the styling of a look is a generator of differences and of powers, as are his reactions to the designs I have created for him, which he has always made his own; these reactions restore me with a rush of freedom every time.”

Michele and Styles met each other right at the beginning of their careers and immediately generated a relationship.

“The idea of working together came to me one day while we were talking on the phone: I proposed creating a “dream wardrobe” with him, starting from those small oddities that come together in childlike visions,” Michele explained.

“We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an overturned memory of men’s tailoring.”

The collection merges the creative paths and peculiarities of the two artists, bringing them together in the synthesis of Gucci. The result is a playful collection of jackets, coats, pants, shirts, and accessories that offer a surprising take on masculine elegance.

In particular, elements of English tailoring are transformed in romantic accents, while the preeminence of artisanal processes is seen in the construction of jackets or in the details of covered and mother-of-pearl buttons of shirts. 

Alongside sartorial suits, there are treated denim jackets, and velvet suits in irregular hues, as well as unexpected printed pajamas and bowling shirts, lined coats with hoods and frog fasteners, and pleated kilts with leather regulating straps.