299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Translated by
Nicola Mira
Published
Oct 4, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Gucci opens temporary experiential venues in Milan, London, Berlin

Translated by
Nicola Mira
Published
Oct 4, 2021

Gucci has launched a new initiative to mark its centenary. The Kering group's leading label is opening three temporary stores of a novel kind in Milan, Berlin and London, aiming to offer its customers a new, immersive experience. The stores are called Gucci Circolo, a reference to the literary salons and societies of old. Each of them is strongly linked to the atmosphere of the neighbourhood it is located in, and they will be home to a string of events between now and the end of November.


The tunnel simulating the catwalk of Gucci’s latest show, Aria - Gucci


The Milanese store is located at Via Borgospesso 5, inside the baroque Gallarati Scotti palazzo. The halls of this historic building, not far from Milan's central luxury shopping district and decorated with Tiepolo frescoes, feature various differently themed interiors, evoking the influences inspiring Alessandro Michele, the label's creative director.

Besides a selection of items from the Gucci 100 anniversary collection, available for purchase, the venue features a series of installations showcasing Gucci's latest collection, Aria, which was presented in April with a video, and ‘The Hacker Project’, a capsule collection designed by Michele with Balenciaga’s creative director Demna Gvasalia.

In the ‘listening lounge’, overflowing with vintage vinyl records, visitors can listen to tracks by a number of musicians close to Gucci, among them Harry Styles, Sir Elton John, Florence Welch and Achille Lauro, and download the playlist created for Gucci’s centenary. Visitors can also have fun taking selfies in a photo booth whose background features printed patterns from the Gucci 100 collection.


The Gucci Circolo café-tea room in Milan - Gucci


Elsewhere, a long white tunnel lined with spotlights and neons replicates the catwalk of the Aria collection’s show, giving visitors a chance to enjoy that fashion runway feeling. At one end of the venue, visitors can take a break in a tea room festooned with plants and furnished with Gucci accessories and furniture.

To dip into the Gucci universe, visitors can either chance it on the day, or book a visit on the label's website. The Berlin venue is located at Hallesches Ufer 78, inside an old industrial building in the Kreuzberg district. London’s Gucci Circolo Shoreditch is instead located at 17-23 Whitby Street, in the eponymous hipster district.

Copyright © 2024 FashionNetwork.com All rights reserved.