Glossier becomes the latest beauty brand to diversify its shade range

Glossier has become the latest makeup brand to expand its beauty range to suit a wider range of skin tones.

The cult millennial-friendly beauty brand has increased the number of shades of its ‘Perfecting Skin Tint' and ‘Stretch Concealer' to 12 hues and ramped up its ‘Wowder' powder from three to five different shades, as reported by Allure. It is also renaming its shades with a new system that lists tones from a scale of G1 to G12.

Glossier itself took to Instagram to share the news of the new shade launches with its 1.7 million followers, posting pictures of the new hues in action.

The move follows a busy 2018 for Glossier, which announced last February that it had raised $52 million in Series C fundraising, opened a permanent bricks-and-mortar store in LA as well as a New York flagship and dropped a new ‘Generation G' lipstick line.

Inclusivity has became a major buzzword in the beauty sector over the past year, with myriad brands addressing an industry-wide lack of diversity by expanding their foundation shade ranges to give shoppers of all skintones more choice than ever before. Leading the way is Rihanna's Fenty Beauty label, which was lauded for its inclusive 40-shade foundation range upon its launch back in September 2017, but multiple brands have since followed suit, including Tarte Cosmetics, Too Faced and Estée Lauder. New foundation lines have also tended to feature a diverse shade range, with NYX Cosmetics launching its 45-shade-strong 'Can't Stop Won't Stop' line in August, and Revlon upping its beauty game with the launch of a new prestige makeup brand, 'Flesh,' over the summer, offering 40 shades of foundation.