299
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
By
Reuters
Published
Jun 8, 2011
Reading time
2 minutes
Download
Download the article
Print
Text size

Gap fights fashion slump with von Furstenberg deal

By
Reuters
Published
Jun 8, 2011

Jun 8 - Gap Inc is turning to women's designer Diane von Furstenberg to help sell baby and kids clothes as it tries to reverse fashion missteps that have eroded sales.

Von Furstenberg, famous for her floral prints and wrap dresses, will create a new collection of children's apparel at Gap, which turned to a more subdued palette this spring when color and prints were the rage.

Diane von Furstenberg, Gap Inc.
Diane von Furstenberg

The collection should be ready by March 2012, and the clothes will be sold through GapKids and babyGap stores in almost 30 countries, including the United States, China and Japan.

They will also be available online in 75 countries, Gap added.

The partnership marries Gap, which has struggled for years to stop falling sales at its main Gap brand, with von Furstenberg, who took back control of her brand in the late 1990s and is developing perfume, cosmetics and home lines.

After booming in the 1990s, Gap has struggled for years to stop falling sales at its main Gap brand in the United States. The company ousted top Gap designer Patrick Robinson last month after he failed to stem the slide.

The search for a replacement is still under way, a spokeswoman for Gap told Reuters.

Gap Chief Executive Glenn Murphy has cut costs and boosted profit margins in recent years, but sales remain stagnant and soaring cotton prices are set to bite in the second half of 2011. The company's shares slumped on May 20 after it cut its full-year earnings forecast.

Gap has also missed some fashion trends, most notably the lack of color in the spring collection of Gap's premium brand Banana Republic, according to Brian Sozzi, a retail analyst at Wall Street Strategies.

Partnering with a designer like von Furstenberg may help address Gap's fashion faux pas. She is known for "print, optimistic color and femininity," Art Peck, who became president of Gap brand, North America, said in a statement announcing the partnership.

Peck was promoted in February as part of a broader shake-up by Murphy that's focused on improving the performance of Gap's main brand in the United States. The von Furstenberg collaboration is the first public move by Peck.

The collaboration also shows how Gap's focus is shifting abroad and online as it searches for stronger sales growth.

GapKids and babyGap products have seen some of the strongest demand of any Gap category in the company's European e-commerce division recently.

(Editing by Peter Henderson and Tim Dobbyn)

© Thomson Reuters 2024 All rights reserved.