×
72
Fashion Jobs
CONNECTEDGROUP LTD
Senior Manager, Corporate Real Estate And fm (Apac - hk Based)
Permanent · HONG KONG
I.T.
Business Analyst - Warehouse (Sap - Wms)
Permanent · Hong Kong
PUMA
Business Analyst (Digitalization Project)
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Finance / Accounting Manager - Apac Tax
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
E-Commerce Manager
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Head of Brand Management - Home Products
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Buyer - Luxury Home Furniture
Permanent · Hong Kong
CONNECTEDGROUP LTD
Senior Manager, Corporate Real Estate And fm (Apac - hk Based)
Permanent · HONG KONG
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Administration Coordinator
Permanent · BIRMINGHAM
CONNECTEDGROUP LTD
Senior Manager, Facilities Management / Cres (Apac - hk Based)
Permanent · HONG KONG
EASTWOOD CONSULTANTS LIMITED
Regional Digital Marketing Manager, Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Accounting Manager - Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Administration Manager, Retail
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Assistant HR Manager, c&b
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant / Marketing Manager - Mnc
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Planner - Global Mnc Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Buying Manager
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Finance Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Marketing Manager - Base China
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Accounting Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Merchandising Manager - Luxury Menswear
Permanent · Hong Kong
ESTÉE LAUDER
Vice President, Marketing, Estee Lauder, Asia Pacific
Permanent · Hong Kong

Gap explores new categories through multibrand licensing deal with IMG

Published
May 4, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

San Francisco-based fashion group Gap, Inc. has announced that it has appointed IMG as its first ever exclusive multi-brand licensing representative, a partnership that opens the door for a range of cross-category product extensions.


Gap hopes to introduce its brands to new audiences through the new licensing deal - Instagram: @gap

 
The new multi-year licensing deal will initially focus on the Gap, Banana Republic, and Janie and Jack brands, seeking to expand their reach by bringing new products to market that complement each label’s distinct identity. GapKids and BabyGap will also receive support from IMG.
 
New categories currently being explored by Gap and IMG include baby equipment, baby care, home décor, textiles and furniture. Through these potential expansions, the companies hope to increase existing consumer touchpoints for the brands involved, while also introducing them to new audiences.

“Gap Inc. operates a portfolio of strong, globally relevant brands that are familiar, trusted and highly marketable across multiple demographics,” said Roy Hunt, head of Gap Inc. franchise and strategic partnerships, in a release. “We are excited to explore new market segments and complementary points of product distribution for Gap, Banana Republic and Janie and Jack in an asset-light way that harnesses their individual strengths.”
 
“Distribution channels and consumer purchasing habits have evolved significantly since Gap’s founding, and never more so than in the last few years,” added IMG’s president of licensing, Bruno Maglione. “We are proud to be partnering with them on this bold new strategic move, which we believe will highlight consumer affection for these brands while showcasing their relevance in everyday life.”
 
At the end of last month, Gap revealed that, in light of the economic challenges presented by the ongoing coronavirus pandemic, the company may need to borrow further funds to survive the next 12 months.
 
In response to the health crisis, the retailer has already joined a number of its peers in withdrawing its annual financial guidance, suspending its quarterly dividend, furloughing a number of employees and drawing down its existing credit lines.
 
Along with its namesake Gap brand, Banana Republic, and Janie and Jack, Gap also owns the Old Navy, Athleta, Intermix, and Hill City brands.

Copyright © 2020 FashionNetwork.com All rights reserved.