Freemans launches 'Get Set' summer campaign

By

Nigel TAYLOR

Published
May 4, 2023

Digital department store Freemans is launching its summer campaign this week, including its latest TV ad that airs on 6 May and runs through to July.

Inviting consumers to ‘Get Set for Summer with Freemans’, the ad features TV dance favourites Janette Manrara and Flavia Cacace-Mistry, joined for the first time by Nadiya Bychkova.

The voiceover, by actress and Loose Women panelist Nadia Sawalha, continues with ‘wherever your summer takes you, shop fashion, beauty and home, with free delivery and flexible ways to pay’. It then signs off with the brand’s familiar strap line, ’Be More Free’.

The Saturday night television trio showcase pieces from designer Julien Macdonald whose exclusive Star range “has built into one of Freemans’ most successful collaborations in its 100-plus year history”.

Cacace-Mistry features highlights from Freemans’ Aniston brand and Bychkova does the same with the Lascana label.

Shot in and around Majorca, the all-channel campaign features beach and casualwear, swimwear, summer denim and party dresses, launching across all channels simultaneously.

‘Feels Like Summer’ also “builds on the empowering freedom messaging being used online”, within CRM, digital and social, we’re told.

Once again, Freemans has used independent creative directors, supported by the retailer’s internal marketing and creative teams.  The now familiar soundtrack ‘Do It’, from Daphne Willis also features.