Flannels opens latest luxury store in Preston

By

Nigel TAYLOR

Published
Mar 8, 2022

Over 55 stores in the UK and counting. “Cementing [its] vision and ongoing commitment to bricks and mortar retail”, Frasers Group has opened the doors to its latest “regional boutique” in Preston.

It may seem like just another store opening, but it’s a stark illustration of how UK retail is dividing into those retreating from physical retail and those embracing it. It also highlights the appeal of luxury labels in regions that weren’t over-exposed to high-end stores in the past.

The “next generation luxury retailer” continues with the “commitment to investing in retail and bringing world-class shopping destinations to new locations throughout the UK”, Frasers said of its new store. 

Situated in Deepdale Shopping Park, the 15,000 sq ft site houses a selection of “carefully curated” men’s, women’s and junior luxury designer clothing and accessories from “some of the most coveted luxury names in fashion”, including Alexander McQueen, Balenciaga, Burberry, Off White and Versace. 

Lauren Barrie, Head of Luxury Retail Development at Frasers Group, said: “As we continue to expand and develop our vision, the store brings to life the Flannels brand in a physical space - providing an engaging shopping destination, with the biggest brands in luxury fashion and contemporary streetwear all under one roof.” 

The latest opening follows the launch of Flannels’ regional flagship stores in Sheffield and Leicester, and others including at the Liberty Shopping Centre in Romford, Essex, late last year as part of its plan for 15 new stores across the country in 2021, the retailer said.