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Global Sustainability Manager (Textile)
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Fenty teams up with London label Asai for its first collaboration

By
AFP-Relaxnews
Published
today Dec 11, 2019
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Rihanna has teamed up with the designer A Sai Ta on a brand-new Fenty fashion collaboration.


Photo: Fenty x Asai



The singer and designer's luxury fashion house -- which was launched back in May in partnership with the conglomerate LVMH -- has unveiled Fenty X Asai, a 24-piece capsule that sees Asai founder Ta put his spin on the Fenty 'City Bloom' collection.

The series, which launches Wednesday, features fashion-forward separates such as high-neck tops, leggings and mini dresses with a focus on the tie-dye prints Ta's label is famous for.

"I think both brands have a ground-up approach," London-based Ta, who founded Asai in 2017, told British Vogue of the collection. "We draw inspiration from the streets and are for the real girls we know and love. We both target women of all shapes, sizes and backgrounds, who, in some ways, seek to lead. We're all about championing big boss energy!"

The collection, which will retail exclusively at high-end UK department store Selfridges, rounds out a major first year in business for Fenty. The house burst onto the scene with a debut ready-to-wear collection that it showcased in Paris, followed by temporary pop-up stores in France and the US and periodic product drops.
 

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