×
74
Fashion Jobs
AESOP
Regional Training & Performance Manager
Permanent · Hong Kong
AESOP
Assistant Marketing Manager, Brand Partnership
Permanent · Hong Kong
AESOP
Regional Customer And Store Experience Manager
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Business Planning, Ipsa
Permanent · Hong Kong
SHISEIDO
Manager - Ecommerce & CRM, Nars
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
GUSTO LUXE (FORMERLY REUTER COMMUNICATIONS)
PR Intern
Internship · 香港
PUMA
Intern Projects & Analytics
Internship · Hong Kong
PUMA
Assistant Manager Business Process Solutions
Permanent · Hong Kong
PUMA
Assistant Accountant
Permanent · Hong Kong
AESOP
Regional fp&a Analyst, Asia
Permanent · Hong Kong
AESOP
Office Coordinator
Permanent · Hong Kong
AESOP
Employee Experience Officer
Permanent · Hong Kong
AESOP
Retail Recruiter
Permanent · Hong Kong
AESOP
Accountant, Regional Shared Services
Permanent · HONG KONG
AESOP
Digital Insight Analyst, Asia
Permanent · Hong Kong
SHISEIDO
Contract Accountant, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Senior Manager - Retail Experience And Education, Shiseido And Drunk Elephant
Permanent · Hong Kong
SHISEIDO
Senior Officer - Marketing, Clé de Peau Beauté
Permanent · Hong Kong
SHISEIDO
Contract Sap Analyst (Sdmm), Information And Technology Transformation
Permanent · Hong Kong
Translated by
Isabelle Crossley
Published
Dec 19, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fendi collaborates with Francis Kurkdjian for first perfumed 'Baguette' bag

Translated by
Isabelle Crossley
Published
Dec 19, 2019

A scented bag? Fendi has made this possible with its latest launch, and created a scented version of its iconic 'Baguette' bag, which was first created in 1997 and has since been continuously updated. The perfumed version has been made possible through a collaboration with Francis Kurkdjian, a brand also owned by the LVMH Group since 2017.


The scented Baguette bag and the 5ml perfume which slides inside the mini-Baguette - Fendi


In 2014, Francis Kurkdjian relaunched the tradition of perfuming leather and filed a patent for the technique. It is this method that Kurkdjian used to perfume the Baguette bag and create the 'Fendi Frenesia' scent, an eau de parfum with leathery and musky notes wrapped in Iris, which is intended to reflect the scent of the soft and textured Selleria leather that Fendi uses to create its famous bags.

After various processes, Kurkdjian conserved the scent in the internal structure of the leather, which allows it to release the scent for three years. The Frenesia perfume also comes in a 5ml bottle and is designed to be sprayed onto the wearer’s own skin or onto a card, which can be slid into the bag, in order to make the fragrance last longer. The perfume is sold in a mini-Baguette bag, which retails for €450 on Fendi’s e-commerce site. 

For the launch of the scented bag, Fendi asked Canadian photographer, Christelle Boulé, to translate the perfumed soul of the bag into a series of images. Boulé infused silver photo paper with a few drops of the perfume which -- once dried, exposed to light, and developed -- revealed an imprint of 'Frenesia' resembling a sort of white imprint. This was printed on 20 of the scented Baguette bags (10 for men and 10 for women), sold as limited-edition pieces at the Fendi store in Miami, U.S., during Art Basel Miami.

“For the love of the craft and of my profession, I have modernised a technique invented by master glove makers of the 12th century, successfully bringing it back to life, which made it possible to join forces centring around shared values and a common aesthetic,” said Kurkdjian in a statement, delighted with his collaboration with Fendi.

Copyright © 2022 FashionNetwork.com All rights reserved.