300
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Jun 30, 2020
Reading time
3 minutes
Download
Download the article
Print
Text size

Fédération inks deals with YouTube, Google, Instagram and Facebook; launches dedicated platform for Paris couture and menswear

Published
Jun 30, 2020

The Fédération de la Couture et de la Mode, the governing body of French fashion, has created two dedicated new platforms to present this July’s haute couture and menswear seasons in Paris. And, in an unprecedented step, the Fédération also announced on Monday that it had inked a series of deals with YouTube, Google, Instagram and Facebook for the upcoming digital seasons.


Chanel - Spring-Summer2020 - Haute Couture - Paris - © PixelFormula


An association of several score of major league fashion houses – including the likes of Chanel, Christian Dior, Louis Vuitton, Hermes and Yves Saint Laurent – the Fédération also revealed that it had signed a partnership with Launchmetrics to develop the new digital hub, to feature the upcoming seasons. As noted, the haute couture season will be held from July 6 to 8, while the menswear season will run from July 9 to 13.
 
The three-day couture season opens with Schiaparelli at 10am on Monday morning and ends with Valentino at 6pm on Wednesday. Encompassing 33 houses, the season will feature slots with practically all the major Paris-based couture houses – Chanel, Dior, Giambattista Valli. On top of that, key non-French couturiers are all planning displays – Elie Saab, Viktor&Rolf, Ralph&Russo and Iris van Herpen, among others.

However, Givenchy, which recently named a new creative director, Matthew Williams, will be absent, while the debut of a guest designer at Jean Paul Gaultier, Sacai’s Chitose Abe, has been delayed until next January. 
 
Given the added and novel complications of staging the first French digital seasons, many people are expecting a somewhat byzantine process - with open-access to many events, and gated resources for others. Editors have already begun receiving emails from major global brands notifying them of needed passwords to the unveiling of various online events.
 
The end-goal of the new platforms is to open the doors to a far larger global audience, while also restricting access to key industry events to acknowledged professionals. The Fédération has set up a partnership with Hylink, the largest independent digital communication agency from China, to cooperate with the most important Chinese social networks. 


Photo: FHCM - FHCM


The two seasons are widely expected to be highly experimental – and will include viral videos; “backstage” interviews; behind-the-scenes footage; commentary and debates.
 
An online magazine, created in cooperation with a fashion school primarily targeted at management, the Institut Français de la Mode, will “bring together additional content (interviews, making of, ideas, zooms) supplied by houses, stakeholder cultural institutions, media and other contributors,” according to a release from the Fédération. 
 
Moreover, the organization promised a series of events (conferences, conversations, concerts, cultural visits...), which will be organized by different houses and partners. Once again, some of these events will be reserved for professionals.
 
In a related move, Sphère, the Federation's professional showroom dedicated to young brands, will also be held online and will be specifically hosted on the Paris Fashion Week Menswear online platform.
 Sphère has developed partnerships with the B2B sales platform Le New Black and with Grand Shootingprocessing images and ensuring quality for each participating house. 
 
We’re now at the height of the digital revolution, which has only been accelerated by the Covid-19 crisis. The digitization of Fashion Week will never replace in-person events but it will largely enrich and amplify creative expression and communication,” said Pascal Morand, Executive President of the Fédération, in a release from Launchmetrics.
 
Besides social networks, the Fédération has established a partnership with Canal +, which will create an events channel for Paris fashion with a subscription-free digital corner. It has also partnered with The New York Times to broadcast the videos from the two events' official calendar in a dedicated space on the daily’s website. 
 
Finally, the Fédération said it expects contributions from a whole slew of media and cultural organizations, including Paris’ Radio Nova, one of the Federation's partners; the Musée du LouvreMusée des Arts Décoratifs, Musée de la Mode de la Ville de Paris, and Théâtre du Châtelet.

Copyright © 2024 FashionNetwork.com All rights reserved.