Fast Retailing plans to take GU to Hong Kong

By

Benjamin Fitzgerald

Published
Oct 18, 2016

GU, the Japanese casual fashion brand, said it plans to open two stores in Hong Kong in spring 2017, marking the brand's first entry into the market.

Owned by Fast Retailing, the new stores will be located at Miramar Shopping Centre, in Tsim Sha Tsui on the Kowloon Peninsula and Windsor House shopping mall in Causeway Bay in the heart of Hong Kong Island.

"I am delighted that just ten years after the launch of the GU brand in Japan, we are able to announce the spring 2017 opening of our first stores in Hong Kong," said Osamu Yunoki, CEO at GU in a press release.

"The continuing growth and success of GU has been due to the marketing expertise and powerful retail platform created by our parent Fast Retailing Group. The launch of our business in Hong Kong is a huge step forward for GU's global expansion. We are fully committed to bringing the latest fashion trends and exceptional customer service to Hong Kong's residents and visitors."

Fast Retailing launched GU's big sister brand Uniqlo in Hong Kong in 2005, and has 25 stores in Hong Kong and Macau. In the same vein, GU sees its first two store openings as a foothold in the market, said the brand in a statement, "before expanding further over the longer term."