×
75
Fashion Jobs
SHISEIDO
Manager - Digital Marketing, Clé de Peau Beauté
Permanent · Hong Kong
SHISEIDO
Manager - Marketing, Shiseido And Drunk Elephant
Permanent · Hong Kong
SHISEIDO
Manager - Retail Experience And Operations, Nars
Permanent · Hong Kong
SHISEIDO
Manager - CRM, Nars
Permanent · Hong Kong
LEVI'S
Senior Specialist, Human Resources
Permanent · Hong Kong
PUMA
Executive, Marketing
Permanent · Hong Kong
SHISEIDO
Senior Manager, Supply Chain Management
Permanent · Hong Kong
SHISEIDO
Manager - Marketing, Shiseido Fragrance Division And dg Beauty
Permanent · Hong Kong
AESOP
Assistant Marketing Manager, Brand Partnership
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Business Planning, Ipsa
Permanent · Hong Kong
FOOT LOCKER, FOOT LOCKER
Assistant Store Manager (Asia, Hong Kong) Gala
Permanent · Hong Kong
PUMA
Intern, Sales Executive (12-Month Full Time Progra…
Internship · Hong Kong
SHISEIDO
Senior Officer - Marketing, Nars And Bare Minerals
Permanent · Hong Kong
AESOP
Architectural Designer, Asia
Permanent · Hong Kong
SHISEIDO
Senior Officer - Marketing, Nars And Bare Minerals
Permanent · Hong Kong
SHISEIDO
Part Time Assistant - Sales & Operations, Shiseido And Drunk Elephant
Permanent · Hong Kong
GUSTO LUXE (FORMERLY REUTER COMMUNICATIONS)
PR Intern
Internship · 香港
SHISEIDO
Manager - Education, Shiseido Fragrance Division
Permanent · Hong Kong
PUMA
Senior Developer Fabric Apparel
Permanent · Hong Kong
PUMA
Developer Digital Development Apparel (6-Month Con…
Permanent · Hong Kong
By
AFP
Published
Jun 29, 2009
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fashion legend Pierre Cardin 'to sell everything'

By
AFP
Published
Jun 29, 2009

PARIS, June 29, 2009 (AFP) - Days before turning 87, French fashion legend Pierre Cardin is stripping off a large part of his China empire and told AFP he was "going to sell everything I own."

Pierre Cardin
Pierre Cardin - Photo: AFP/File/Anne-Christine Poujoulat

"It's a question of age," said the designer, who turns 87 on July 2.

Cardin said in a telephone interview that a deal would be signed "imminently" on the sale of his fashion (men, women, children) and accessories (belts and baggage) licences in China to two Chinese enterprises for 200 million euros (280 million dollars).

A Cardin spokesman identified the two firms as Jiangsheng Trading Company and Cardanro. He said Pierre Cardin currently has licences in 140 countries.

An astute businessman as well as a groundbreaking designer, Cardin invested in China as far back as 1978, one of the first foreigners to try the market.

The 32 licences due to be sold after two months of negotiations, he said, did not include Maxim's food and restaurant interests and was not a wholesale sell-off of his brand.

Earlier on Monday 29 June, the group had denied a Chinese media report that it was preparing to sell off the overall brand.

"This is not about the sale of the Pierre Cardin group," a spokesman told AFP. "The couturier is in talks with Chinese companies only on the sale of certain licences in China, as it was in the past for Japan for example."

A newspaper in southern China, the Shenzhen Commercial Daily, had reported on Monday 29 June that the Jiansheng Trading Company in Guangdong province had offered 200 million euros (280 million dollars) to buy the brand and hoped to tie up a deal within a month.

The couturier, who said he has 500 to 600 licences worldwide, recalled that he had sold off licences in Japan some 15 years ago.

The turnover of the Pierre Cardin empire is estimated at six billion euros but several branches are in the red, according to French papers -- restaurants, press, theatre.

"I don't have to sell, it's a question of age," he said. "I'm going to sell Maxim's, I'm going to sell Maxim's textile, I'm going to sell everything I own."

"Given that China offered to buy the brand, I'm starting with China."

Cardin, who set up his couture house in 1949, said that if anyone wanted to buy the overall brand, excluding perfumes, it would cost "a billion euros.

In 2008, Pierre Cardin was ranked 71st with an estimated wealth of 500 million euros in a list of France's wealthiest people released by Challenges magazine.by Dominique Schroeder

Copyright © 2022 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.