Farfetch reveals Dream Assembly Base Camp start-up cohort

By

Sandra Halliday

Published
Oct 19, 2022

Luxury e-tailer Farfetch and Outlier ventures (the Web3 accelerator and investor) have named the first cohort of start-ups for their Dream Assembly Base Camp. They’ve selected eight businesses “that are focused on shaping the future of Web3 luxury commerce”.

The winners are altr, Curie, iindyverse, Metav.rs, Mintouge, Reblium, Sknups and WearNFT. 

The eight operate in the luxury fashion and lifestyle sectors and were selected from over 200 applications from around the world. The remote 12-week programme is now being tailored to each individual start-up.

It will cover topics including luxury commerce, token design & economics, product roadmap, NFTs and community strategy. The participants will have direct access and support from Web3 mentors from the gaming, retail, marketing, talent management industries and venture capital.

Martin Avetisyan, Farfetch’s Chief Growth Officer, said: “Web3 is still a nascent industry and there’s so much more to develop and discover. Dream Assembly Base Camp is dedicated to supporting the best entrepreneurs and teams to scale to the next level of their development, working in partnership with the industry to design the applications and experiences that will help define the potential of Web3. We're delighted to be launching and supporting this cohort in partnership with Outlier Ventures who have been backing start-up founders since 2014 and have unrivalled experience in the industry.”

Outlier CEO and founder Jamie Burke added: “Because Web3 is both a technological but also cultural movement allowing for new forms of digital scarcity, it's no surprise the fashion and luxury industry have been its first movers. However, to go beyond single NFT drops and campaigns requires a platform with the scale and capabilities of Farfetch to help to extend Web3 to the very core of the industry's value chain as a whole.”