299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Mar 16, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

Farfetch and New Guards debut There Was One Kids

Published
Mar 16, 2023

Luxury e-tail giant Farfetch has launched There was One Kids on its platform just a week after it announced the debut of activewear under the now-fast-growing label.


There Was One's new kidswear offer - DR



The brand, a joint effort between Farfetch and its branded New Guards Group business, has come up with “playful and colourful pieces” with sizes ranging from 4 to 10 years old. And despite the ultra-luxury pricing of some Farfetch and New Guards output, its prices are more in the affordable premium segment, ranging from £45 to £110.

Items are made from “long-lasting, responsible materials, such as certified organic cotton” with the collection sticking to TWO’s “overarching theme of elevated staples”, and each piece “carefully designed to coordinate with the rest of the collection”.

It’s the first kidswear offer from the TWO brand and includes brightly coloured knitwear, graphic T-shirts, hoodies, and TWO branded raincoats.

The companies said that “TWO was created with customers' needs in mind, drawing together data-driven insights on what customers search for, and combining this insight with fashion-forward, elevated designs and materials”.

That’s a claim increasingly made by companies as they launch new lines with intensive data analysis offering deep insight into just what’s likely to resonate with shoppers.

Farfetch said it has been seeing “a strong growth trend” in the kidswear category, which is the rationale behind the launch.

Chiara Gatti, Senior Head of Category Management & NGG Digital Brands, Farfetch said: “Since its launch, There Was One has become the brand of choice for a conscious consumer who values quality and longevity from their favourite wardrobe staples. We look to identify the needs of our customers, and translate these into our new collections. This is why we decided to launch There Was One Kids. I am so delighted to be launching the collection that is perfect as we move into the spring season.”

Copyright © 2024 FashionNetwork.com All rights reserved.