×
76
Fashion Jobs
PUMA
Executive, Marketing
Permanent · Hong Kong
SHISEIDO
Senior Manager, Supply Chain Management
Permanent · Hong Kong
SHISEIDO
Manager - Marketing, Shiseido Fragrance Division And dg Beauty
Permanent · Hong Kong
AESOP
Regional Training & Performance Manager
Permanent · Hong Kong
AESOP
Assistant Marketing Manager, Brand Partnership
Permanent · Hong Kong
AESOP
Regional Customer And Store Experience Manager
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Business Planning, Ipsa
Permanent · Hong Kong
SHISEIDO
Manager - Ecommerce & CRM, Nars
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
SHISEIDO
Accountant - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Assistant Manager/Senior Officer - Demand Planning, Ipsa
Permanent · Hong Kong
PUMA
Coordinator Sample Accessories
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Inventory Planning, Supply Chain Management
Permanent · Hong Kong
PUMA
Developer Apparel
Permanent · Hong Kong
GUSTO LUXE (FORMERLY REUTER COMMUNICATIONS)
PR Intern
Internship · 香港
PUMA
Assistant Manager Business Process Solutions
Permanent · Hong Kong
PUMA
Assistant Accountant
Permanent · Hong Kong
AESOP
Regional fp&a Analyst, Asia
Permanent · Hong Kong
AESOP
Office Coordinator
Permanent · Hong Kong
AESOP
Employee Experience Officer
Permanent · Hong Kong
Published
Jan 16, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Etro: The apparel and the ecstasy

Published
Jan 16, 2022

Nothing like a new management to liberate a venerable brand and unleash the potential of a talented designer. Which was very much the feeling on Sunday at noon in Milan, when Kean Etro staged one of his snappiest and youngest collections for his family-named house.

The show marked the first menswear runway outing by Etro since the giant French conglomerate LVMH – via L Catterton - acquired a majority stake in the Italian firm in July last year.
 
In an operation that valued Etro at 500 million euros, it looks as if LVMH got themselves a pretty good deal. Especially after this kicky show, staged inside Bocconi, Italy’s top ranked business school, located in south Milan.


Etro Fall/Winter 2022 collection in Milan - Etro

 
Kean playing on the brand’s DNA craftily. Etro is the king of Italian paisley, and the catwalk was one massive patchwork carpet of paisley, with the brand’s name hand-written in multiple versions.
 
Entitled 'Ex Libris', which roughly translates from Latin as the book “owned by,” the collection included a series of graphic paisleys seen in cashmere roll neck pullovers, chunky alpine sweaters; and some beautiful intarsia woolens featuring designs of wolves and smoldering tigers.

A famously generous spirit, Kean sent copies of classic short novels and philosophical tracts to guests with the show invitations. Literature like the meditations of Maria Maddalena de Pazzi, the Carmelite nun and mystic, entitled The Words of Ecstasy.
 

Etro Fall/Winter 2022 collection - Etro


“Tomes that disclose journeys of emotions and knowledge… A new mental order can be felt, as crisp as the January light. The journey, whether it is knowledge or adventure, requires a map and map requires clarity, which is not about schematic but about being lucid,” opined Kean, Milan’s fashion philosopher in residence.

Etro’s DNA has always been about weekend nonchalance for a discerning gent, and Kean provided plenty of that from sky blue grandfather shirts and great ski-sweaters emblazoned with spiky rose designs and the simple statement Jioia, or Joy.
 
Above all, Kean seemed liberated from the silken bonds of his family and stiff clan mores, giving the mood a charming haute-boho attitude. Notably, in a beautiful tuxedo and pant-edged pants, except they came in burnish orange with matching ribbed knitwear tank; or a tremendous playboy black suit dissected by a knit cummerbund.
 
That said, Etro will always be a maximalist marque, and the paisley carpet pattern soon appeared in billowing pants, with deep front pockets, ideal to hold a short novel; or seen in wolves-howling-at-the-moon pattern pullovers. Perfect après ski clobber, and a highlight in what felt like a liberating collection for Kean, for the house, and even LVMH.

Etro

Copyright © 2022 FashionNetwork.com All rights reserved.