Estée Lauder announces brand portfolio leadership changes

By

Jennifer Braun

Published
Sep 15, 2022

The Estée Lauder Companies announced on Wednesday a brand portfolio restructuring. 

As part of the restructuring, the company’s brand portfolio has evolved into two brand clusters led by Jane Hertzmark Hudis, executive group president, and Stéphane de La Faverie, who has been promoted to executive group president. 

Hudis and de la Faverie, in partnership with the brand presidents, will oversee the group’s 21 brands, including their brands’ businesses, equity and innovation, continuing to work in close alignment with all internal functions and regions. 

In particular, Hudis will continue leading one of the company’s brand clusters, with a portfolio of brands that includes: La Mer and Bobbi Brown; Tom Ford Beauty; M.A.C; Clinique and Origins; Aveda; Bumble and Bumble; and Dr.Jart+. 

She will also continue her enterprise-wide executive leadership of skincare and hair care and will continue as an executive sponsor for key strategic enterprise-wide priorities, including initiatives focused on marketing excellence and winning with Chinese consumers.

Meanwhile, de La Faverie will lead Estée Lauder and Aerin Beauty; Jo Malone London; Le Labo; Kilian Paris, Editions de Parfums Frederic Malle, Darphin Paris and Lab Series; and Deciem (The Ordinary, Niod, and Avestan). 

Additionally, he will add ELC’s California-based brands to his portfolio – Too Faced; Smashbox and Glamglow – expanding his category leadership to now include makeup, in addition to fragrance and subcategories of home, bath and body, and men’s skin care and grooming.

“This evolution further positions The Estée Lauder Companies’ brands to win with consumers in a complex and continuously changing beauty landscape, while elevating our internal talent bench and organizational planning to position us well to deliver on the company’s long-term strategy with agility,” said Fabrizio Freda, president and chief executive officer. 

“The strength of our portfolio reflects the strength of our leadership team, and this evolution leverages the track record and high potential of each leader to take our business to even greater heights in the future.”

The reorganization has also led to the appointment of Justin Boxford as global brand president, Estée Lauder. Likewise, Sandra Main, global brand president, La Mer and Bobbi Brown, will assume direct leadership of La Mer and will oversee Bobbi Brown until a new leader is named. 

Lastly, Michelle Freyre has been promoted to global brand president, Clinique and Origins, expanding her brand oversight, while Amber Garrison, who assumed the role of global brand president, Origins in July 2022, will continue as a member of Hudis’s leadership team and report to Michelle Freyre.