×
824
Fashion Jobs
EASY JOB CENTRE
Sales Executive (Woven Fabric) (Ref no.: 052774)
Permanent · HONG KONG
EASY JOB CENTRE
Technical Manager (Bra & Underwear) (Ref no.: 036207)
Permanent · HONG KONG
EASY JOB CENTRE
Senior Sales Executive (Woven Fabric) (Ref no.: 054126)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Manager (Woven Fabric) (Ref no.: 054125)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Manager (Woven) (Ref no.: 054677)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
奢侈品牌服飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
E-Commerce Brand Manager 25-40k (T-Mall, Taobao, Wechat Store, Etc)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) Key Account / Category Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
名牌手袋 / 鞋履 / 配飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
Fashion Buyer / Demand Planner / Merchandiser (Rtw, Accessories) 25-35k
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
Human Resources Officer (c&b / Recruitment)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) E-Commerce (Digital) Manager 35 - 50k (Marketing, Online, New Channel, Retail)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
時尚品牌服飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) Production / Operations Manager (Manufacturing, Base in Dongguan)
Permanent · HONG KONG
EASY JOB CENTRE
IT Support (Garment) (Ref no.: 053827)
Permanent · HONG KONG
EASY JOB CENTRE
Analyst Programmer (Hardline / Garment Buying Office) (Ref no.: 047237)
Permanent · HONG KONG
EASY JOB CENTRE
Programmer (Hardline/ Garment Buying Office) (Ref no.: 049608)
Permanent · HONG KONG
HILLMAN ROSS
Senior Manager - Commercial Analysis
Permanent · HONG KONG
HILLMAN ROSS
Assistant General Manager, Technical (Lingerie)
Permanent · HONG KONG
HILLMAN ROSS
Sales & Marketing Executive - Appeal
Permanent · HONG KONG
HILLMAN ROSS
Senior/ Category Manager - Beauty
Permanent · HONG KONG
EASY JOB CENTRE
Technical Manager (Bra & Underwear) (Ref no.: 055811)
Permanent · HONG KONG

Essentiel Antwerp pulls the plug on menswear, names commercial director

Translated by
Barbara Santamaria
Published
today Nov 26, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Esfan Eghtessadi, creative director and cofounder of Essentiel Antwerp, was honest about the disproportion between the brand’s successful womenswear line and the weaker menswear range in an interview in spring 2018, as he announced a strategic redefinition. The efforts seem to have failed, as the brand announced this week that it will discontinue the menswear range.


Autumn Winter 2019 collection - Essentiel Antwerp


The upcoming autumn/ winter collection will be the last to include a menswear offer, ending a 15-year career in the menswear segment. Founded in 1999 as a ready-to-wear label for women, the premium business and its founders branched into menswear five years later. Explaining the decision to phase out menswear, Essentiel Antwerp cited the difficulties of exporting the line outside Belgium. The move will also allow the brand to focus solely on its more successful womenswear range, which continues to grow globally.

Of the brand’s 50 stores worldwide, only a handful are dedicated exclusively to menswear and these will close their doors at the end of the season in Antwerp and Knokke. Any remaining shops carrying menswear will evolve into a 100% womenswear format in early 2020.

This is part of a strategy aimed at making the brand more attractive to investors, with founders actively looking for a new partner to support an international expansion. Among others, the measures have included a significant investment in women’s footwear. “Essentiel Antwerp will ensure the growth and success of the brand by continuing to surprise with new projects that will land in the coming months,” it said.

The new projects will be led by a new manager. Gérald Didnik, who was its commercial director, left the company and was recently succeeded by Thibaut Van Der Elst, who was previously at G-Star, and Sessùn.

With annual revenues of 57 million euros, Essentiel has recently opened new stores in Le Touquet, London and Dusseldorf. 

Copyright © 2019 FashionNetwork.com All rights reserved.