×
275
Fashion Jobs
VF
Area Manager, Dickies hk
Permanent · 香港
CONNECTEDGROUP LTD
Garment Technician (Womenswear/Menswear)
Permanent · KWUN TONG
CONNECTEDGROUP LTD
Product Manager (Fashion &Amp; Hardgoods)
Permanent · KWUN TONG
CONNECTEDGROUP LTD
Global Sustainability Manager (Textile)
Permanent · KWUN TONG
EMMA WALLACE CO LTD
Brand Manager
Permanent · HONG KONG
EMMA WALLACE CO LTD
Sales Manager
Permanent · HONG KONG
BESTEAM PERSONNEL CONSULTANCY LTD.
General Merchandising Manager (Ladies’ Knit & Sweater)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
General Merchandising Manager / Divisional Merchandising Manager (Ladies Woven)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Merchandising Manager (Ladies Knit)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Merchandising Manager (Ladies’ Sweater)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
q.a. Manager (All Garments) (Offshore Countries)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager / Senior Merchandising Manager (Ladies’ Knit / Ladies’ Sweater)
Permanent ·
VF
Senior Visual Merchandising Manager
Permanent · 香港
VF
Assistant Regional Merchandising Manager, Lifestyle Footwear
Permanent · 香港
EASTWOOD CONSULTANTS LIMITED
Accounting Manager - Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Administration Manager, Retail
Permanent · Hong Kong
VF
Assistant Merchandising Manager
Permanent · 香港
PUMA
Executive, Sales
Permanent · Hong Kong
VF
Senior Finance Analyst
Permanent · 香港
VF
Assistant Regional Merchandising Manager - Men Apparel
Permanent · 香港
VF
Senior Manager, Global Supply Planning
Permanent · 香港
VF
Senior Financial Analyst
Permanent · 香港

Environment and innovation the core concerns of beauty consumers

Translated by
Nicola Mira
Published
today Nov 1, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

French online advertising specialist Teads has recently published a survey on the current approach to beauty products consumption by women. In partnership with British marketing agency Global Web Index, Teads interviewed 4,487 female consumers aged 16 to 64 across eight countries, including France, Germany, Italy, the UK, Brazil, the USA and Japan. The influence of new technology and the efforts by brands to become eco-sustainable are the two main factors driving the consumption behaviour of beauty products that were observed by the survey.


© Teads


According to the survey, whose results were published in mid-October, price remains, unsurprisingly, the main influence on purchases, but the interviewees also based their decisions on other criteria. In fact, 37% of the panel stated they have an eco-responsible approach in choosing the cosmetics products they use, and 52% of consumers are willing to pay more for products that are environmentally friendly, either in the formulation or packaging or both. These figures confirm the current popularity of eco-sustainable brands.

Another influence on purchases is the possibility for consumers to see, touch and feel the products they wish to buy. Because of this, in-store shopping remains dominant in the beauty sector. Nevertheless, online cosmetics purchases are also a factor, since the Teads survey indicated that 76% of consumers who visit a beauty site convert such visits into a purchase.

The survey also highlighted the growing influence of digital technology on the way beauty products are consumed nowadays, as 59% of interviewees said they are potentially interested in using augmented reality tools and in referring to virtual beauty consultants and chatbots. Among the less digitally savvy, 69% of them wish to be able to test these tools.

“The growth of the beauty and skincare markets has always been driven by innovation,” said Caroline Hugonenc, global vice-president research & insights at Teads, adding that “digital tools disrupt the consumers’ purchasing path and open up new opportunities for brands to reach their audiences.”

In 2018, the beauty market worldwide was worth approximately €200 billion, and was driven by Asia, which accounted for 39% of global sales. L'Oréal remains the leading global player, with a revenue of $29.4 billion (€26.4 billion) in 2018, followed by Unilever with $21.5 billion and by Estée Lauder with $12.8 billion. Online sales currently account for approximately 25% of global beauty sales.

Copyright © 2020 FashionNetwork.com All rights reserved.