Jun 29, 2015
Emporio Armani partners with music industry through app
Jun 29, 2015
Brands are using the music industry to communicate their image more and more, partnering with pop-stars or communicating through their own musical universe. It’s clearly a good way to reach younger consumers.
With this in mind, Emporio Armani is launching a new music app. The Emporio Armani Sounds apps "combines for the first time," according to a press release, "the fashion world with music on Spotify", the famous Swedish music streaming platform.
The app, which is available on iOS and Android, offers "privileged access to the Armani universe" through tracks selected by Emporio Armani, according to the fashion house. The app also allows users to create custom playlists and access the playlists of top artists, such as Mark Ronson, Calvin Harris, Klaxons, Boy George, La Roux, Kindness and Roisin Murphy, along with interviews.
Emporio Sounds Armani will offer a different selection of tracks each week. With the app, users can also access music from the nearest Emporio store.
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