Ellen von Unwerth has shot Wolford's most audacious campaign yet

May 16, 2019
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Austrian brand Wolford is making a statement for Spring-Summer 2019 with an ultra-feminine, audacious, and colorful ad campaign created by renowned German photographer Ellen von Unwerth.

It's a change in direction for Wolford, which is targeting a new generation of women with its Spring-Summer 2019 collection. For the occasion, the brand called upon Ellen von Unwerth, known for her erotic photography, to highlight the new collection in a series of authentic, audacious shots.

In its new campaign, Wolford invites women to accept themselves as they are, to embrace what they consider their 'defects,' and to affirm their strength and independence. It's a message conveyed via photos that are as provocative as they are quirky, with a large dose of humor.

In these images, which were shot in Los Angeles, Ellen von Unwerth highlights Wolford's Spring-Summer 2019 Ready-to-Wear, lingerie, and hosiery collections. She will also be collaborating on the Autumn-Winter 2020 campaign.

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