Ellen von Unwerth exhibition debuts at SCAD Fash

By

Jennifer Braun

Published
Jun 2, 2023

A new exhibit dedicated to fashion’s most sought- after photographers Ellen von Unwerth has made its debut at SCAD Fash Museum of Fashion + Film in Atlanta. 

Dubbed 'This Side of Paradise' and running until January 8, 2024, the exhibition presents more than 50 photographs and fashion films from the celebrated photographer’s vast editorial and artistic repertoire. It is curated by SCAD Fash creative director, Rafael Gomes.

Von Unwerth began her career as a model in Europe and transitioned to a role behind the lens. Throughout her career, she has shot campaigns for Guess, Agent Provocateur, Absolut, Chanel, Tommy Hilfiger, MAC Cosmetics, Baccarat, H&M, Dior, A.P.C., and Belvedere, among others. She is also a longtime collaborator with publications including Vogue, Elle, Glamour, i-D, Interview, Numéro, Paper Magazine, Playboy, and GQ. 

Hence, the atmospheric exhibition at SCAD Fash features fashion VIPs and cultural icons as seen through von Unwerth’s lens, including portraits of Beyoncé, Rihanna, Lady Gaga, Janet Jackson, RuPaul, Britney Spears, Naomi Campbell, Paris Hilton, Christina Aguilera, Zoë Kravitz, Alton Mason, and others. 

It also features film components including projections of von Unwerth’s short fashion films featuring characters played by Coco Rocha, Miley Cyrus, and Georgia May Jagger. 

“The exuberant Ellen von Unwerth shows SCAD students how to plot a truly polymathic career: director, photographer, author, storyteller, stylist, model, provocateur. This Side of Paradise at SCAD Fash promises to be the show of the season in Atlanta, and a spectacle worth seeing up close,” said Paula Wallace, SCAD president and founder. 

Von Unwerth added: “I am so proud and thankful to SCAD Fash for dedicating this show to me. This Side of Paradise is the place to be! The show reflects my vision of a society with no boundaries, of celebration, intimacy, love, friendship, fun, and glitter — even a little devil is allowed in. I hope everyone who visits enjoys this exhibition!” 

The exhibition launches with an exclusive reception and conversation with von Unwerth and journalist, editor, and curator Stefano Tonchi, followed by a masquerade party with an avant-garde dress code.