Eleven Paris: Kate Moss and Wiz Khalifa new protagonists of fall-winter campaign

By

Anne-Sophie Savenier

Published
Jul 3, 2014

For its 2014-2015 fall-winter campaign, Eleven Paris has brought together the British model Kate Moss and the young rapper Wiz Khalifa, placing them in front of the lens of Terry Richardson.

The choice was obvious to Eleven Paris: "We recognize ourselves in their indolence, hedonism and naturally grunge attitude and I think that they, too, recognized themselves in our FW14/15 collection," said Oriel Bensimhon, one of the brand’s founders.

The result? The French brand, founded in 2003, let the pair choose and wear whatever pieces they preferred. Luckily, they chose the strongest pieces from the new collection...

As for the artistic side, Eleven Paris has once again asked Terry Richardson to take part. "We wanted an eye capable of capturing these rebel spirits without taking things too seriously," said Dan Cohen, the other founder of the brand.

For his second collaboration with the brand, the famous photographer has come up with a series of six photos that are obviously ironic, echoing the phrase “HAHA DIE," printed all over the Wir Khalifa’s bomber jackets and the embroidery on a sweatshirt from the collection.