297
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Mar 12, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

eBay Uk says pre-loved searches surge on back of Love Island link

Published
Mar 12, 2023

eBay is loving its second partnership with TV hit series Love Island. The resale marketplace has revealed searches for ‘pre-loved fashion’ increased by more than 1,400% during the current ninth series compared to the eighth when it began its association with the show last summer.


eBay/Love Island



Contestants wearing pre-loved items chosen from an eBay villa wardrobe have prompted shoppers to look for items inspired by the looks seen on-screen, from bomber jackets, to maxi dresses and co-ordinates.

eBay’s Pre-Loved Fashion Stylist Amy Bannerman said: “To know consumers are taking inspiration and shopping pre-loved for themselves marks a real change in the fashion industry.”

Top searched-for brands included Ralph Lauren, Levi’s and Wolford together with more fashion forward brands such as Acne Studios, JW Anderson, Mki Miyuki, Mugler and Dries Van Noten.
 
That’s an interesting development as the pre-loved focus allows eBay to publicise its status as a home for high-end fashion. Previous Love Island retailer partnerships always focused on mass-market brands.

Ralph Lauren has been “hugely popular” with its show-worn Varsity Jacket receiving more than one search every minute (1,872 searches a day) for the brand on eBay throughout this series which ends Monday (13 March). 

The current season is also the first to feature a selection of sneakers from eBay's ‘Authenticity Guaranteed’ programme, where sneakers purchased for £100 or more are vetted by experts. eBay revealed a surge of searches for Nike (1.04 searches per minute, 1,479 per day), as shoppers were inspired by the brand throughout the show, including the Nike White and Grey High Top Dunks.
 
Meanwhile, Reiss has been searched for by shoppers 1,152 times per day (0.8 times per minute) after its purple long-sleeve knit, a black shirt with white edging, and a polo grey bomber jacket were featured. Another sought-after brand, House of CB, saw searches across 360 times a day (0.25 times per minute) by shoppers following items such as a coral House of CB midi dress, long light-brown leg slit dress, and a brown corseted piece.
 
Kirsty Keoghan, Global GM of Fashion at eBay, added: “Even more people are coming to shop the pre-loved looks in the Villa from a range of top brands on eBay this series compared to last, and we hope this mindset of conscious shopping continues to grow.”
 
 

Copyright © 2024 FashionNetwork.com All rights reserved.