E.L.F. Cosmetics launches makeup collection with Dunkin’

By

Jennifer Braun

Published
Mar 31, 2022

E.L.F. Cosmetics has teamed up with Dunkin’ to launch a limited-edition five-piece makeup collection on Thursday, available exclusively on elfcosmetics.com, at Ulta Beauty stores and ulta.com.

The collection encourages fans to “wake up and makeup this spring” with a line characterized by an array of donut and coffee-inspired shades, shapes, textures and scents. It features the Dunkin’ Dozen, a 12 shade eyeshadow set, the Donut Forget Putty Primer, the Coffee Lip Scrub, the Glazed for Days Lip Gloss Set, and the Strawberry Frosted with Sprinkles Face Sponge. Rounding-out the collection is The Classic Dunkin’ Stack Vault, which includes the complete five-piece collection for $75. 

“E.L.F. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.” said Kory Marchisotto, chief marketing officer, E.L.F. Beauty. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite E.L.F. makeup.”

“We’ve long admired the genuine connection E.L.F. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” added Peter Callaro, vice president of integrated marketing communications, Dunkin’. “We’re thrilled to team up with E.L.F. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”

For the launch, the brands have teamed up with TikTok superstar, makeup artist, beauty aficionado and former Ulta Beauty associate Mikayla Nogueira, as the official E.L.F. x Dunkin’ ambassador. As part of her role, Mikayla will be hosting a TikTok Live Shopping Event on her TikTok channel on April 5. 

Likewise, E.L.F. and Dunkin’ will bring to life a donut-shaped walk-through pop-up experience encouraging NYC to wake up and makeup on April 5, in the West Village. It will also bring a treat to Ulta stores on April 3 to celebrate the collection.