Jul 9, 2019
Dyson haircare and summer accessories boost John Lewis
Jul 9, 2019
John Lewis Partnership sales fell in the seven days to July 6 with a 2.1% drop to £221.67 million. But its John Lewis department stores chain wasn’t to blame as the retailer’s own sales rose an (admittedly small) 1.3%.
This was helped by the ongoing impact of its summer clearance sale but especially by beauty.
Its Fashion department’s sales rose as much as 6.2% and with the beauty, wellbeing and leisure sub-category being part of the overall fashion unit, its 12.4% rise clearly added a major boost.
The company also said that by price-matching competitor beauty promotions, specific beauty sales were up a storming 17.6%.
Not that fashion itself slumbered as menswear sales continued a good run with a rise of 9.8% and womenswear accessories rose a healthy 6.6%.
The Home department’s sales fell again however, although the drop was only 0.5% this time. And within that, textiles and home accessories sales were up 2.3% on the same period last year.
Electrical and Home Technology sales were also down, falling by 3.2%, but personal care electrical sales surged 50%, driven by the launch of the Dyson Airwrap Complete. The Dyson hair products have provided a strong stream, of beauty electrical sales for John Lewis since the home electrical company first entered the personal care category a few years ago.
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