Drest names new chief financial officer

By

Benjamin Fitzgerald

Published
Jan 20, 2023

Drest announced on Thursday the appointment of Henri Holm as its new CFO, as the company prepares for its next phase of worldwide expansion.

Drest, the company behind the world's first luxury fashion and lifestyle mobile game, said Holm will join its executive team and drive strategic choices as Drest delivers the second evolution of its core gaming product and pushes development forwards in the metaverse, aiming to become the leading creative platform for fashion, entertainment and lifestyle gamification.

"I am thrilled to join Drest and be part of a deeply talented multinational team focused on creating innovative, exceptionally designed and inclusive gaming experiences," said Holm.

"Drest is built by hand-picked industry experts from gaming, tech, luxury fashion and original content creators. I look forward to working with all and merging the creative worlds of fashion, beauty and lifestyle with the many possibilities of the metaverse."

With 20 years of international experience in the games industry, Holm has worked with privately funded, venture capital-funded, and publicly listed companies, driving finance, business development and digital strategy creation. Holm also brings a wealth of knowledge in scaling up multinational firms such as Fandom Sports Media, Nokia Greater China and Rovio Entertainment, where he oversaw the development of the Angry Birds franchise across Asia.

"I am simply delighted to team with Henri. He has so much successful experience in leading innovative gaming companies that have made smart resource allocation decisions - enabled for media, growth and the future. Henri's acumen will be invaluable as we enter a very exciting year for Drest," said ​Lisa Bridgett, CEO Drest.

Founded in 2019, Drest offers players the chance to exhibit and improve their styling talent using the latest luxury fashion and beauty collections to style hyper-realistic avatars, combining gamification, e-commerce, advertising and data strategy opportunities.

It also provides a platform for user-generated content through its styling challenges, with the digital fashion assortment provided by Farfetch, as well as brands directly.