×
74
Fashion Jobs
CONNECTEDGROUP LTD
Senior Manager, Corporate Real Estate And fm (Apac - hk Based)
Permanent · HONG KONG
I.T.
Business Analyst - Warehouse (Sap - Wms)
Permanent · Hong Kong
PUMA
Business Analyst (Digitalization Project)
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Finance / Accounting Manager - Apac Tax
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
E-Commerce Manager
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Head of Brand Management - Home Products
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Buyer - Luxury Home Furniture
Permanent · Hong Kong
CONNECTEDGROUP LTD
Senior Manager, Corporate Real Estate And fm (Apac - hk Based)
Permanent · HONG KONG
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Administration Coordinator
Permanent · BIRMINGHAM
CONNECTEDGROUP LTD
Senior Manager, Facilities Management / Cres (Apac - hk Based)
Permanent · HONG KONG
EASTWOOD CONSULTANTS LIMITED
Regional Digital Marketing Manager, Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Accounting Manager - Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Administration Manager, Retail
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Assistant HR Manager, c&b
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant / Marketing Manager - Mnc
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Planner - Global Mnc Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Buying Manager
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Finance Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Marketing Manager - Base China
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Accounting Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Merchandising Manager - Luxury Menswear
Permanent · Hong Kong
ESTÉE LAUDER
Vice President, Marketing, Estee Lauder, Asia Pacific
Permanent · Hong Kong

Drest launches make-up options with Mary Greenwell

Published
May 4, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Styling app Drest has recruited industry leading make-up artist Mary Greenwell, who has ongoing collaborations with Chanel and Armani, to create a digital make-up portfolio for the luxury fashion game.


Drest


Celebrities including Cate Blanchett, Jessica Chastain, Amanda Seyfried and Uma Thurman are among Greenwell’s clients.

The partnership with Drest means that the app will add one more element to its styling game: virtual make-up. Designed for fashion lovers with an interest in styling, the app challenges users to create daily looks using the latest products from over 160 of the world’s leading fashion brands, including Gucci, Bottega Veneta, Prada and Off-White.

“Drest is unique in that it brings real-life elements into gameplay via luxury fashion brands and their latest products, as well as global locations, and daily creative challenges inspired by real time news - so we wanted to find a way to do the same for beauty,” explained Lucy Yeomans, creator, founder and CEO of Drest.

App users can choose from a line-up of 12 digital avatars, each representing different ethnicities, body shapes and ages, and apply make-up to their chosen model by applying bronzer, selecting from three different eyebrow styles, and opting for subtle, cut crease or blended eyeshadow options in numerous colours.

There are also four styles of eyelashes and eight eyeliner options available, an array of lip shades in two matte and gloss finishes, and gold and silver face glitter.

“The app is such a brilliant concept, it’s so much fun to be able to switch out eyeliner in a flash, or put more lashes on and change lip color in a heartbeat,” said Greenwell.

“I considered each avatar’s unique facial features and skin tone and developed makeup options that I hope everyone will feel excited to discover and experiment with.” 

Greenwell will continue to create regular limited-edition make-up looks ahead of a major milestone for the app: the launch of bespoke and immersive campaigns with some of the world’s top beauty brands. Launching later this year, this will generate rich data tracking engagement, audience behaviour and preferences, which will be offered to brands to make informed strategic decisions.

Copyright © 2020 FashionNetwork.com All rights reserved.