299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Feb 11, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Drest appoints Bridgett CEO as founder Yeomans becomes co-chairman

Published
Feb 11, 2022

Drest, the luxury shopping-meets-gameplay app, has a new CEO. Lisa Bridgett takes on the lead role as part of a “planned management team evolution” that will see founder Lucy Yeomans becoming co-chairman and chief brand and product officer.


Lisa Bridgett


Yeomans will be joined by investor and entrepreneur Graham Edwards as her co-chairman.

Bridgett steps up from COO “at an exciting point in the company's upward growth trajectory". She’s tasked with driving “Drest’s development across gaming, media, data and e-commerce as the company builds on its 250% year-on-year user growth, and prepares for rapid acceleration in 2022”. 

Bridgett who hails from Accenture, Universal Music, Ralph Lauren and Net-A-Porter, “brings considerable technology, digital and e-commerce acumen”, the company said.

Meanwhile, Yeomans will continue to spearhead Drest’s strategic product, partnerships, brand and creative development in her role “enabling the gaming platform’s metaverse development”.

Drest said the management change “follows significant user retention and growth in 2021… and with the luxury and lifestyle industries interest in gaming and the metaverse, increasing at record pace”. 

Yeomans said: “We have reached an exciting moment in Drest’s trajectory and, as is necessary for all start-ups at this stage, we are setting up all elements of our business for long-term success. 

“Smart leaders and founders play to their strengths, which for me involves taking ownership of our product, brand and partnerships in a deeper and more focused way. When it came to appointing our CEO, Lisa was the natural choice. She is an inspiring and impressive global business leader, having achieved success with her dynamic digital competence across the industries of music, fashion and gaming.” 

Bridgett added: “In my role, I will be focused on scaling Drest through our developer ecosystem, marketing channels and strategic revenue streams, building on the impressive growth our user base is experiencing.”

Copyright © 2024 FashionNetwork.com All rights reserved.