Dree Hemingway, the face of Liu.Jo for autumn-winter 2014

By

Anne-Sophie Savenier

Published
Jul 25, 2014

For autumn-winter 2014/15, Dree Hemingway will succeed Kate Moss as the new face of Liu.Jo. She will model two of the brand’s collections: Liu.Jo and Liu.Jo Jeans.

Her blonde hair and blue eyes combined with her refined look and cosmopolitan personality captivated the Italian brand.

Shot by Angelo Pennetta in northern Italy in an elegant 19th century residence, the new Liu Jo collection is presented in a sophisticated atmosphere. The photos seem almost voyeuristic, the atmosphere intimate: Dree lies on a couch with Weimaraner puppies.

For Liu.Jo Jeans, on the other hand, things are more casual-chic. The top model goes away for the weekend with her friends in a vintage Alfa Romeo convertible.

For Marco Marchi, vice president and head of style at Liu.Jo, the choice of Ernest Hemingway’s great-granddaughter was in many ways obvious: "Dree Hemingway has a big name, but she is also a beauty who’s is charisma very unique. Her natural style and international appeal make her the perfect representative of Liu Jo, now more than ever internationally-oriented.”